Social media can be a black hole for your time and productivity if you’re not careful. You log into Facebook to interact on your blog’s page or schedule upcoming posts and suddenly you’re drawn into your news feed and spend the next 20 minutes scrolling through updates. Or, you log into Pinterest to find new pins for your blog’s boards and something else catches your eye and you spend the next 30 minutes digging through pins on completely unrelated topics.
Being more strategic with your social media time will help you focus more on writing and creating (the fun stuff), while still investing time to promote your content and build community online.
Top 10 Tips to Be Strategic with Your Social Media Time
Blogging is likely not your only focus and you have to fit it in among other responsibilities and demands on your time. As a blogger, you want to spend the majority of your time creating (writing posts, creating products, etc). So, how do you balance the promotion and interaction time needed to grow your social media base, but still leave you ample time for the real work of blogging? Below are my Top 10 tips to be more strategic with your social media time as a blogger.
Time block your social media work
>> Tip #1: Batch your social media tasks.
I use time blocking for my social media tasks, setting aside specific blocks of time during the week just for sharing and scheduling posts. In this block of time, I’ll setup all my posts for the week, as well as read through other blogs through my linkups or post shares in Facebook groups and schedule those for sharing.
>> Tip #2: Do social media work during your least creative / lower energy time of day. Protect your most creative and high energy time for content creation.
I choose my least creative time for social media, since it doesn’t require as much brain power. For me, that’s in the evenings or while I’m waiting through the kids’ sports practices. I try to save my most creative times for writing (and try to keep my social media tabs closed during this time).
>> Tip #3: Close all your social media windows and apps while you’re writing and creating content.
Only log into your social media accounts when you need to. Having those tabs already open can be too much temptation, especially as you see them blink with updates and notifications. Keep them closed especially when you’re writing or doing other creative work.
>> Tip #4: Stay focused and don’t get lost in the updates.
Remind yourself you’re on your social media platforms for work, not personal browsing. Stay away from your news feeds and focus on the task at hand. The news feed is your #1 time-killer, so save it for your break – after you’ve completed your work.
Try a plug-in, like Newsfeed Burner, to hide your Facebook news feed when you’re logged in to do blogging work. I heard about this one from a major blogger on a podcast. Newsfeed Burner is a Chrome browser plugin that hides the newsfeeds on Facebook, LinkedIn, and Youtube while you do your work interacting on your page and groups, or managing your ads. I definitely want to try this!
Narrow your focus
In order to maximize a small amount of time, I try to stay laser-focused. Use your analytics to determine where your time is best spent and focus there, going deep to grow the areas that are most important to you.
>> Tip #5: Choose to focus on only one or two social media platforms at a time. Go where you enjoy being the most and where your audience is.
Don’t try to be in all places at all times. Choose one or two platforms to go deep. Pick the one(s) you enjoy the most and where your audience is most active.
For example, my audience is primarily on Facebook and Pinterest, so I’m not focusing on Twitter or Instagram. I have accounts and sometimes post, but I don’t sweat it if my account’s not very active some weeks. I’m choosing to go deeper on Facebook and Pinterest for now.
>> Tip #6: Not sure where your audience is most active? Ask them! Run a reader survey and include a question about which social media platforms they use most often.
Setup a brief survey to get to know your readers. Ask them questions about their needs (related to your content areas) and get some demographics, like age, preferred social media platforms, etc. Send to your email list, post to your blog, and share on all your social media sites. SurveyMonkey is free for a 10 question survey, up to 100 responses. If you need more questions or expect more responses, it’s $26/month.
>> Tip #7: Be strategic and purposeful about your link-ups and Facebook groups
Link-ups and Facebook groups are a great way to meet other bloggers and discover great content, but can also be a lot of work. If you find yourself spending too much of your time on these, consider cutting back. Choose only the ones you enjoy most or where you see the most interaction. Find the community that fits best for you and focus your efforts there.
Automate as much as possible
>> Tip #8: Use scheduling tools to automate your social media posts. These tools will enable you to batch your social media work!
I use scheduling tools to automate posts, which enables me to batch my social media work. I will mix in some live posts, but scheduling allows me to keep my pages active during the times I’m at my day job or busy with the family. Click here to learn more about the 4 essential tools I use to schedule and automate my social media.
Want a Step-by-Step Guide to how I use IFTTT to automate Facebook posting of all my older blog content? Subscribe below and I’ll send you the guide, including screenshots, so you can put your post promotion on auto-pilot.
>> Tip #9: Create a schedule of reposting old content to continue driving visitors to your posts.
Not everyone will have seen your post the first time you publish it. Some will have missed that email. Social media platforms only share posts out to a limited portion of your followers, so the majority of your audience likely won’t have seen it on Facebook, Pinterest, etc. Plus, your new readers won’t have seen your older content. You worked hard on those posts! Keep them active!
>> Tip #10: Drip out your social media posts throughout the day, so you don’t overwhelm your followers with a bunch of posts all at once.
Use scheduling tools to ensure posts go out throughout the day. These schedule tools enable to me to work in time blocks and batch my social media sharing. I use to drip these posts out through the week. I don’t want to bombard my followers with a ton of posts all at one time, even though that’s how I’m working them. This allows you to then add in some live posts, but at least you have some activity throughout the day (and can ensure posts when your audience is most active.)
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